Build fast and start promoting right away!
Bullmark lets you create vouchers and a referral system for free. Fees apply only when an actual sale is made.
✓ Points and payments are connected in one step, so building your app gets easier. No payment integration fee →
Launching December Referrer Brand Credit Vouchers Point Market Why it's safe
How Bullmark works
Bullmark's three services
When someone's referral goes through, you automatically thank them in points, called Brand Credit. They spend the points on discount vouchers, or sell those vouchers to someone else. At no step does the startup have to pay cash first.
01 · Points
Brand Credit
Each brand sets the value of its own points.
Example: $1 = 1, 10 or 100 credits
Points that a startup issues itself. Think of a coffee shop's prepaid card: the customer loads it once by card, then pays with points. You stop paying a card fee on every small sale.
Cash, Brand Credit & Bullmark Point → 02 · Discount ticket
Vouchers
Safe voucher issuing and tracking
A voucher that is only a number is very risky, because nothing stops the same number from being used twice. Each Bullmark voucher has its own serial number and QR code, and depending on the option you choose, double spending is prevented. Vouchers come in three kinds: public (promo code, invite code), bearer (coupon, gift card) and personal (named ticket, membership).
What is a voucher → 03 · Referrals
Referrer
Paid per new user
Paying points per click causes many problems, because clicks are easy to fake. On Bullmark the reward works differently: points are paid only when someone who came through a referrer's link signs in for the first time. The reward can be set to pay after sign-up, after a sale, or on a custom condition.
What is a referrer →
Brand Credit
Why does an app need a points system?
1. Lower running costs
Card companies charge 2.9% + $0.30 on every payment. Sell a $1 item twenty times by card and the fees come to $6.58. If the customer loads $20 once and pays with points after that, the fee is 88¢.
2. Small payments become possible
Sell a $1 item by card and 33¢, a third of the price, goes to fees. At that rate small prices are not worth selling. With points there is no fee on each payment, so you can sell things for $1 or less.
3. Stronger customer loyalty
A customer who still has points comes back. Points help with customer service and with marketing too: you can make up for a problem in points, and thank the people who refer you in points and keep your cash.
Cash, Brand Credit and Bullmark Point →
Cash You top up by card
Brand Credit $10 by card → 10 credits (or 100, or 1,000, depending on the brand)
Voucher Use it at the brand, or sell it to someone else
It only goes one way. A voucher cannot be turned back into cash, and every step is recorded.
Vouchers
A voucher made by Bullmark is not just a number
Each one is an instance of its own. Every voucher has its own serial number, redeem code and QR code, and it records who holds it, what it is worth, when it expires and whether it has been used.
Depending on the option, you issue a voucher as public (promo code, invite code), bearer (coupon, gift card) or personal (named ticket, membership). A public voucher is a code you post openly, and anyone who registers it before the deadline gets the reward. A bearer voucher is used by whoever holds it. A personal voucher can be used only by the named person, confirmed by phone number. In every case, double spending is prevented.
Bullmark has both coupons and vouchers. How are they different?
Read about vouchers →
TOLL valid
40% off
Tollpassa Pro · annual
Serial
BM-7K42-0091
Redeem code
TOLL-9QX4-7C2M
Valid until
2027-03-14
Scan the QR and you see whether two separate records, Bullmark's and Axowl's, agree.
Referrer
You pay for marketing only when a new user shows up
A creator asks to promote your brand. You set how long it runs, how much credit each new user pays and a budget, then approve. Once set, the terms cannot be edited. To change them you make a new contract.
The reward is paid in Brand Credit when a new user signs in for the first time. Clicks and banner posts pay nothing. To keep out fake sign-ups, the reward is released 7 days later, and only if that user came back on another day.
Read about referrers →
Ask
A creator picks your brand on Discover and asks to promote it.
Approve
You set the period, the reward and the budget, and approve.
Share
They post their own link or banner where their audience is.
Get paid
A new user signs in through it, and the creator receives credit.
Where it fits
You can add it to apps like these
Points, vouchers and referral rewards are provided through an API. Pick what suits your kind of service.
See the use cases →
Games
Quest and level rewards in points
When a player finishes a quest or levels up, you pay points, and the player spends them in the in-game shop.
Online stores
Purchase points and discount vouchers
Give buyers part of what they spend back in points, and send discount vouchers to bring them back.
Subscriptions and content
Small payments and passes
Take small amounts in points, such as one article or one video, that card fees used to make impossible.
Internal services
Staff rewards and benefit points
A company pays points to its staff, and they spend them at in-house services.
Point Market
Don't throw it away. Swap it
A voucher issued in the Bullmark community can be exchanged on the Point Market for a voucher issued by another app.
See the Point Market →
List the voucher you won't use
Put it on the Point Market and set a price in Bullmark Point.
Someone takes it and you get Bullmark Point
The voucher is reissued to the new holder, and the record keeps both of you.
Pick a voucher from another app
Use your Bullmark Point on any voucher listed on the market, from any brand.
1 Bullmark Point is always worth $1. Bullmark Point cannot be turned into cash.
Secured by Axowl
Two separate records, and they have to match.
Voucher and transaction records do not live only at Bullmark. A fingerprint of each record (a hash) is also kept at Axowl, which is a separate system. Only the fingerprint is sent, never the contents. If someone quietly changes one side, the fingerprints stop matching and it shows.
Changes get caught
Who holds it, what it is worth, when it expires, its serial number and whether it was used are all part of the fingerprint. Change any of them in the database and the fingerprint no longer matches. The records are linked in a chain, so editing a single row does not work either.
Fakes get caught
The whole batch is recorded at once when you issue. If 100 were issued, a 101st does not fit the record. The time stamp comes from Axowl's clock, so nothing can be back-dated into an old batch.
No quiet hand-overs
When a voucher is passed on, the giver's copy is closed and a new one is issued to the receiver. Both stay on record under the same serial number.
Anyone can check
Scan the code and you get the result of comparing the two records. We do not ask you to take our word for it. You see that this voucher, at this price, went to this email address and has not changed since.
Read why it's safe →
Get started
Refer people, earn credit, spend it on vouchers
Signing up is free. Pick a startup you like and ask to promote it.
Become a referrer → Browse startups